Brief: Dog Behaviourist, Angela Reynolds, was looking for a logo for her business,
Nose to Tail.
Using a photo of her spaniel, Henry, a simple silhouette illustration was created. By flipping the illustration horizontally, the invisible line from his nose to his tail became left to right, connecting with the business name.
The main corporate colour used in the text was also used for the tennis ball in the image, linking the two and forming the logo. Other colours will be used for the different services Angela offers, for example, purple for Tellington TTouch.